SUSAN PRITCHARD, Ph.D.
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Because of COVID and other struggles, La Habra has lost businesses unable to survive the financial climate. Less businesses equate to less sales tax income. In turn, a decrease in city funds may cause a decrease in city services, such as road repairs, improved traffic control, and correcting dangerous culverts. But, our city is a great place for living because we have maintained many wonderful businesses and we can work diligently to bring more great businesses to our city, as we fix and maintain our city’s infrastructures.
We can do it all here … shop, dine, entertain, educate our families, and live peacefully together. Supporting current and new businesses is why we are the “Great Living Location.” Our small-town atmosphere of more than 60,000 residents in over 21,000 households, boasts great city-wide annual events. The Corn Festival, Citrus Fair, Tamale Festival, and so many more which make us such a special community. Our schools offer diverse opportunities and our city supports our educational offerings. Our infrastructure demands attention to keep our city competitive for businesses and welcoming for all. Balancing growth and our uniqueness is a big challenge, but we can do this together, and I will work hard with all of you to Keep La Habra Great!
Fiscal Strength
How do we support with care all of our community services, keep our people safe, fix our unsafe, potholed streets and failing culverts while maintaining our best workers? We are a GREAT PLACE to live, learn, work and enjoy life, however, we must resolve our current money challenges to reach FISCAL SOLVENCY. Working openly together, we must balance our current financial needs while we strategize for our future goals. There are difficulty decisions to make with the looming money challenges, including a million-dollar lawsuit, potentially continued demands for the unfunded pension obligations, and how to resolve the sunsetting of the half percent transaction tax that is scheduled to end in 2028. In many ways, financial strength is directly linked to the success of our businesses, and that is linked to our public safety and a sound infrastructure. Together we must work wisely and transparently to keep our city fiscally strong.
As we continue our support for all of our city’s services and schools, maintain and support our public safety departments, strategize to resolve our infrastructure problems, and prudently plan for achieving our future financial goals, our La Habra “small town” community continues to serve La Habrans, and grows even larger in the hearts of all.